Some fun persona boards I made personifying different baby boomer segments! It was all about reframing the traditional AARP approach and creating content for 'rocking' older segments still living amazing lives. Enjoy.
My Now What profile is up!
Bet you can guess where I got my picture, huh? See my profile, my team, and the company on Now What's site.
Vassilaros in the NYT!
Check out the Vassilaros in the NYT today! Below are the new 1918 bags I designed for the Midtown 50/50 and Downtown Sumatra blends (plus gift box!).
Creative Intelligence
Bruce Nussbaum's book, Creative Intelligence, is out!! My project got a mention!! Woo-hoo! Can't wait to read it.
NSG/SWAT
Pace Gallery Poster
Finally completed Pace Gallery re-branding for US, London and China!
Created a 65+ page Branding Guidelines and Graphic Standards book - check out the condensed tool-kit poster!
PACE is ALIVE!
CHECK IT OUUUUUUUT: http://pacegallery.com/ Branding and Graphic Standards by NSG / SWAT
Creative Director: Troy Lumpkin
Art Director : Chia Schmitz
Web: The 88
Before:
After:
I went from being on a Big Band kick to Eartha Kitt.
I'm in love with this album color. The color palette and type treatment is spectacular.
http://www.youtube.com/watch?v=6BvL-i--8Ws
http://youtu.be/SS02GeKuWQ4
Links! Links! Links!
My Daily Headlines and Design News1. http://www.fastcodesign.com/ 2. http://www.psfk.com/ 3. http://thebrowser.com/
Visual / Images / Branding 1. http://www.designworklife.com/ 2. http://designspiration.net/ 3. http://ffffound.com/ 4. http://www.thedieline.com/ 5. http://www.graphic-exchange.com/ 6. http://kledzik.se/ 7. http://blackeiffel.blogspot.com/ 8. http://allmyeyes.blogspot.com/ 9. http://www.jeanniejeannie.com/ 10. http://blog.yimmyayo.com/ 11. http://jarederickson.com/
For Things: 1. http://store.kaufmann-mercantile.com/ [has blog, pretty good too] 2. http://www.anothersomething.org/ 3. http://circa60.com/
Occasional Visit 1. http://thisrecording.com/ 2. http://johngall.blogspot.com/
Things I Need
Just Sayin'.
Chia Icons
Below are some silly icons I made long ago for a design course at Parsons. I just found them floating around online. If I was ever anime.... I might just look like this:
Final Project
Here is my final project for Web Design 1. Its a "Designers Toolbox" and each persona has a set of tools appropriate for that persona's work. Click on the Architect, Artist, Student, or Graphic Designer and help them organize!! Move their pencils and pens!! The link will eventually die because its on my professor's server:
http://teaching.synopticoffice.com/course/f11_psam_1128a/schmitz_c/
Business Cards
I took some pictures using Instagram, but never got around to posting my pictures here. These are my new cards! Of course, I had beautiful ones made about a year ago (and barely passed out). So now I have two sets. Haha.
Letterpressed with hand-painted Turquoise Edging!
Hand-made in Brooklyn by moi!
New Gumball Poster!
NEW letterpress business cards!
I'm am taking a letterpress course this semester and had to design business cards. I already have a beloved business card that matches the rest of my portfolio, so I decided I'd make something a bit more quirky for the fun of it. Going to start cranking them out myself in the coming weeks! Ta-da!
Gumball Poster
Here is a new poster I am working on for the Gumball Challenge at the New School. Some notes:
1. It is surprisingly difficult to find gumballs in New York.
2. My iPhone takes better pictures than my camera.
3. I will be eating gumballs for about a month.
4. One gumball has 10 calories.
National Museum of Women in the Arts
Here are some logos I made last week. They were for the National Museum of Women in the Arts in D.C. They were interesting to make. The design brief included instructions to use the building logo for the 25th anniversary and a predetermined color palette was already selected. We also had to use a tagline.
Advanced Brand Strategies Final Project
Its really lame that I can't embed Issuu files into Wordpress. Oh well. Click here to see my project!
Failed Attempts
I'm still not quite in the knack of branding, but here are some interesting concepts I came up with on the fly. They are for my friend's menswear collection. I only had a day to work and think about them. Somehow, I just couldn't get it down in one sitting. Better luck next time.
1ST PORTFOLIO DRAFT!
Here it is. There is a little distortion on one of the pages that has some transparency going on, but oh well.