Persona Moodboards: Cool 'Baby Boomers'

November 12, 2013

Some fun persona boards I made personifying different baby boomer segments! It was all about reframing the traditional AARP approach and creating content for 'rocking' older segments still living amazing lives. Enjoy.

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Fact.

Please call your Republican Senators -- they shouldn't be passing anymore non-necessary legislation, particularly healthcare, until the relationship between the Trump Campaign and Russia has been investigated. Simple.

#callyoursenator #resist

... BUT HER EMAILS 😂

#fucktrump #callyoursenator #resist

#NYT killing it this week! 😎✊🏽 #callyoursenator #resist #fucktrump

Call your Senators to vote 'No' on this Healthcare Bill. ✊🏽 Its benefits go to the wealthiest Americans, while its biggest losses fall to poorer Americans who rely on government support.

Florida has an aging population who will be devastated by it.

Florida is one of only three states with a lifetime ban on voting.

The Voting Restoration Amendment would allow people who’ve paid their debt to earn back their right to vote.

If you believe in giving people a second chance, after completing

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