Great blog!

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I'm always on the look-out for new and different definitions of a brand promise, brand manifesto, brand pillars, etc. I love seeing how these morph and customize into tools for a brand. Its great to see how big and small brands interpret and define some of their core ethos- sometimes getting a little sloppy or strangely crazy.

I've stumbled on this great new blog that does a great job putting a stake in the ground, tackling some big questions on their blog:www.blackcoffee.com/blog

Articles include:

1 Option Paralysis: what happens when consumers are faced with too many options?

2 Brand and Multipliers: branding as multiplication, and not addition.

3 A Product is NOT a Brand: how having a great product is no longer a guarantee of success.

 

Branding Organizations

"I simply love it when initiatives like this get some designer love. Typically lost amid a bigger organization’s concerns it’s easy for something like this to feel neglected and not be able to reach full potential. The logo is a very nice typographic solution that is bold and striking and manages to use the speech bubble in a refreshing way. I appreciate the detail too of how the bubble center-aligns with the “V” and, overall, the V/SpeechBubble icon is very well integrated and locked-up with the condensed typography. The logo also makes for a great favicon."  

[vimeo 21946911]

 

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