How 1960's Braun Products Influenced Apple

Thankfully provided by Gizmodo: Dieter Rams, a designer working for Braun in the 1960s, influenced the work of Apple’s design mastermind Jonathan Ives. Its pretty evident by the picture below, that Ives obviously is an admirer. More at the BBC.

Some Rams Principles to Live By (ONLY 10!):

• Good design is innovative.

• Good design makes a product useful.

• Good design is aesthetic.

• Good design helps us to understand a product.

• Good design is unobtrusive.

• Good design is honest.

• Good design is durable.

• Good design is consequent to the last detail.

• Good design is concerned with the environment.

• Good design is as little design as possible.

from Wired \\\\\ 3 Secret Apple TV features that Steve Jobs Hasn't Told You About

Interestingly, Jobs didn’t mention that Apple TV runs iOS, the same operating system running on its flagship product, the iPhone, and some other big hits — the iPod Touch and iPad. And there’s more, too: The Apple TV’s software may already be jailbroken, and some hidden software should eventually allow you to share the Apple TV’s media with other iOS devices.

These secret ingredients could be the recipe Apple needs to shake up the television industry. For years, Apple executives have labeled the set-top box a “hobby” product because of its mild success compared to blockbuster sellers like the iPhone and iPod. Now that Apple TV has been revamped into a streaming rental service with an arsenal of stealth features, maybe Apple has a chance to change the TV business — if not today, perhaps later.

Read More @ Wired