Interestingly, Jobs didn’t mention that Apple TV runs iOS, the same operating system running on its flagship product, the iPhone, and some other big hits — the iPod Touch and iPad. And there’s more, too: The Apple TV’s software may already be jailbroken, and some hidden software should eventually allow you to share the Apple TV’s media with other iOS devices.
These secret ingredients could be the recipe Apple needs to shake up the television industry. For years, Apple executives have labeled the set-top box a “hobby” product because of its mild success compared to blockbuster sellers like the iPhone and iPod. Now that Apple TV has been revamped into a streaming rental service with an arsenal of stealth features, maybe Apple has a chance to change the TV business — if not today, perhaps later.
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