As stories, they are all the same: This thing is special because of the way it was made, and (usually) because of the skill/passion of this person who made it. The unspoken premise is that there is a class of consumer craving “the story behind” the object. The further premise is that this class of consumer is expanding all the time; more people want to know more about the things they buy, and so on, because global manufacturing culture has alienated us from our objects. Actually, this premise often is spoken. The knife-maker, in explaining the satisfaction of making something useful, mentions “the details” that make his objects superior to those made quickly “in Germany, by ten different robots.”