Content is Context

"The defining experience of any new technology today is all about context. The software interfaces we use to perceive, access, and engage digital workflows are evolving to be more simple and direct. Until recently UI was expressed as an abstract enclosure (or “chrome”), but now it is recessive and getting out of our way to expose the plain fact of physical place or network node. There can no longer be an abstraction: the content is the context and the context defines the interface." Pretty great article, read it here: