Brand Experiences: Narrative Based Packaging

While doing research for past packaging projects, I came across excellent packaging examples that thoughtfully took branding to the next level. The designs were often simple, but included an array of meticulously chosen details that really captured the brand ethos. I started sharing these examples with clients and called it "Narrative Based Packaging" because the unpacking of the product became a story and experience itself. To help illustrate what I had in mind, I defined the term and include some cool examples hoping I could convince them (the client). Here they are:

Packaging focused on brand story-telling or narrative-based practices engage users by unfolding elements, materials, and products in thoughtful ways. Instead of plastic encasings “protecting" products, narrative-based packaging supplements the product to encourage a lifestyle and brand relationship between product and user. Narrative-based packaging can heighten products attributes or work towards a "big reveal".


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