Take the video for Paris, for example. Jean-Luc Godard famously said that all you need to make a movie is a girl and a gun, but after watching this and literally tearing up at the end, I propose an amendment: all you need is a girl and a font. via fastco.  

[vimeo 19425794]

[vimeo 19426897]

[vimeo 19425014]

Geeze. What good commercials.