Client: FunLimon Ford Family Foundation
Project: Brand Identity
The Ford Family Foundation is a private charity formed to benefit the people of the Tola region of Nicaragua. FunLimon is a privately funded community development located in Limon, Nicaragua and its purpose is to provide an array of quality educational and recreational facilities for the people of the local area.
In tandem with a new website re-design and launch, a new logo was needed to replace what currently was being used. It was necessary that the new design be similar enough to the original so that it remained identifiable throughout the community.
The new logo incorporated the original color palette of yellow, blue, and black. Other items like the book element were kept but simplified in an effort to match the brighter, cleaner aesthetic of the website.