Thankfully provided by Gizmodo:

Dieter Rams, a designer working for Braun in the 1960s, influenced the work of Apple’s design mastermind Jonathan Ives. Its pretty evident by the picture below, that Ives obviously is an admirer. More at the BBC.

Some Rams Principles to Live By (ONLY 10!):

• Good design is innovative.

• Good design makes a product useful.

• Good design is aesthetic.

• Good design helps us to understand a product.

• Good design is unobtrusive.

• Good design is honest.

• Good design is durable.

• Good design is consequent to the last detail.

• Good design is concerned with the environment.

• Good design is as little design as possible.